1.  Squawq.com

I use this service to determine how many @mentions or RT’s (with an @mention) occur during a pre-set time frame.  For an enterprise Twitter handle, you need something more robust than clicking on @mentions on your Twitter page.  It takes too much time, especially when your goal is to see how much chatter about your brand has changed week to week.  Squawq does this perfectly for me.

Just type in @”brand” in the search box, and it will return the last 500 tweets mentioning your brand.  500 tweets might seem like a lot, but for some large brands, this page has to be viewed fairly frequently because anything before the last 500 tweets cannot be seen.  It’s a simple service to provide a simple solution.

Another great thing about Squawq is that you can type in the exact phrase of your brand-led messages and see exactly how many of those messages got retweeted and by whom.  This is important because you want to be able to determine which of your Twitter messages gained the most traction and engaged your customers and fans.

Also. this service offers your most popular hashtags and users and links during a set time period.  The only drawback is that you can’t control the time period analyzed.  Depending on when your last 500 tweets occurred, it will return information about those last 500 tweets even though you might be interested in the last 200 tweets that occurred in the last 3 days.  It’s not customizable, but tolerable because it provides this information better than any other free service I have seen.

2.  TwitterCounter.com

I use this solution to see how many Twitter followers I have at any given time.  I might want to know how many Twitter followers I had 4 days ago and compare that number to the number of followers I had a week before.  TwitterCounter is the best solution for this problem.  It sounds simple but knowing exactly how your twitter follower numbers are growing and why is so important to your overarching Social media presence analysis.

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